Dual-currency operations
An internal finance platform handling invoices, proforma invoices and delivery notes, with Tanzanian shilling and United States dollar ledgers kept strictly separate. Retainer templates, profit tracking and a live dashboard.
04 / Products
We own what
We own what
we sell
A firm that advises on influence, culture and systems should be able to show assets it built for itself. Three exist. Two are commercial products. One runs the company.
ROKI
Creator platform
- Profiles
- 536+
- Classification
- Tiered
- Coverage
- Tanzania
- Update
- Continuous
Platform 01
Influence,
Influence,
bought on data
Creator selection in East Africa is still done by reputation and follower count. Both are poor predictors of commercial outcome. ROKI replaces the guess with a record.
What is ROKI?
ROKI is a creator platform operated by Centric, holding the largest structured creator database in Tanzania: 536+ tier-classified profiles with audience composition, engagement quality, campaign history, brand safety records and contact intelligence.
- Tier classification by reach, engagement quality and commercial reliability
- Audience demographics and real engagement, not vanity metrics
- Campaign matching against brief, category and brand safety constraints
- Campaign history and post-campaign performance scores
- Relationship and contract management for always-on ambassador programmes
Platform 02
The culture,
The culture,
reported properly
Youth culture in East Africa is covered by gossip pages and brand pages. Neither takes it seriously. SYNC is built on the premise that a generation shaping the region's music, fashion, language and politics deserves journalism, not commentary.
What is SYNC?
SYNC is a youth culture media company owned by Centric. It publishes original documentaries, interviews and cultural reporting, with the objective of becoming the most respected youth culture publication in East Africa.
- Original documentary and long-form video
- Interviews with the people setting the culture
- Cultural reporting across music, style, work and money
- A route for brands to reach Gen Z through editorial credibility rather than interruption
SYNC
Youth culture media company
- Audience
- Gen Z
- Format
- Film
- Region
- East Africa
- Model
- Editorial
Platform 03
The software
The software
that runs us
Most agencies outsource their operations and then advise clients on systems thinking. We build ours. Margin discipline is a product decision before it is a finance decision.
AI production workflows
Internal workflows that compress research, document engineering and asset versioning, so senior time is spent on judgment rather than assembly.
Reporting systems
Standardised performance reporting with benchmarking, sentiment analysis and channel narratives, delivered as executive documents rather than dashboards nobody opens.
Creator database
The structured creator record underneath ROKI: 536+ profiles with categories, demographics, performance scores, campaign history and tier classification.