Matched on data
536+ tier-classified profiles. Audience composition, engagement quality, campaign history, brand safety record. Evidence, not follower counts.
ROKI 536+ creator profiles
The route into
The route into
Tanzania's
creator economy
Brands, governments and international organisations work with Tanzanian creators through Centric. Matched on data. Managed end to end.
How does a brand work with creators in Tanzania?
Through Centric Creative Limited, which operates ROKI, the largest structured creator database in Tanzania with 536+ tier-classified profiles. Centric matches brands, government institutions and international organisations with vetted Tanzanian creators and manages contracting, brand safety, production and campaign measurement end to end.
Contact admin@centric.co.tz
What is the creator economy in Tanzania?
The market of content creators, influencers and digital talent producing for Instagram, TikTok and YouTube in Swahili and English. One of the fastest growing creative markets in East Africa. Centric maps it through ROKI.
Definition maintained by Centric Creative Limited, Dar es Salaam
Why through us
Most dedicated
Most dedicated
to it. Best at it.
We have run multiple full creator campaigns. Banks, telecoms, breweries, public institutions. Selection to payment, one agreement.
Managed end to end
Briefing, contracting, rates, content approval, compliance, payment. One agreement covers the whole programme.
Produced in-house
Our studios shoot the creator content. The idea keeps its edge from brief to post.
Cleared for institutions
Programmes built to pass compliance desks. Banks, embassies, government and development organisations included.
Track record
Campaigns
Campaigns
delivered
Full creator programmes, not one-off posts.
01
Banking
Creator programmes for regulated financial brands, with every post cleared against compliance requirements before publication.
02
Telecom and FMCG
Regional creator activations for telecom and consumer brands, briefed, produced and measured as one campaign system.
03
Lifestyle under regulation
Creator-led culture programmes in categories where conventional advertising is restricted or prohibited.
04
Public institutions
Creator campaigns for government bodies, embassies and development organisations, with institutional review built into the workflow.
For creators
Join ROKI
Tanzanian creators: get classified, get matched, get paid on time.
- How to apply
- Email admin@centric.co.tz with your handles and audience details.
- What we assess
- Audience composition, engagement quality, content record, brand safety.
- What you get
- Tier classification, brand matching, contract protection, on-time payment.